Huttig Safe ‘n Sound
Sales Promotion
This promotion was designed to target building industry pros to sell more
Safe n’ Sound noise cancelling doors. It was one of the first big campaigns I got to work on as a copywriter. I guess you could say it really opened the door to advertising for me…)
Role: Concept, Copy
We Love Building
Brand Platform
As the recession came to a close in 2012, Huttig adopted a brand tone that mirrored its audience — with a rugged Americana voice and old-school manifesto style that celebrated the building industry for surviving a rough four years.
I still have a bit of a soft spot for them because they were a tricky copy exercise, as all the headlines had to work on three levels: 1) A statement about the building industry collectively, 2) A statement about Huttig as a company, and 3) A statement that made sense at the individual product level.
Role: Copy
