As the creative lead for Colgate-Palmolive’s global Skin Health Group, I oversee and create work for three premium skincare brands: EltaMD, PCA SKIN®, and Filorga. These recent acquisitions represent huge growth opportunities for Colgate as it shifts further into the skin health space, and my team is tasked with the strategic focus on owning and maintaining professional credentials and dermocosmetic leadership in the category while increasing brand awareness among consumers.
But what excites me most? Taking these scientific brands to the next level with human-focused creative that makes their clinical benefits truly relatable.
VML Work
Skin Health
EltaMD & SMG
Slay the Day
#1 Derm Loved EltaMD is an SPF so powerful, it allows even vampires to walk freely in the sun — forcing Sarah Michelle Gellar out of vamp dusting retirement to Slay the Day.
Take a sneak peek at this still in development fame campaign from everyone’s favorite Slayer…
(Work is in development, please request password.)
PCA SKIN
HydraBright Launch
Between work stress, family responsibilities, and everyday pressures, it can sometimes feel like the world is trying to drown out your natural glow.
But with PCA SKIN’s new HydraBright moisturizer, you can bring your inner glow back from under the surface — and reemerge radiant.
PCA SKIN
Hyaluronic Acid Boosting Serum
True hydration leaves your skin rejuvenated, smooth, and soft. But too often, you’re merely skimming the surface of what hydration can mean. Enter PCA SKIN Hyaluronic Acid Boosting Serum — made with a depth of scientific knowledge for superior product delivery beneath the surface.
In the skin health category, there’s a sea of hyaluronic acid options. But only one that reaches this deep.