Furrealzies
Caring for a shelter pet is as easy as buying a bag of Hill’s. But what if we could make feeding the love a little more…fun? Introducing Furrealzies — the first-ever mobile app that helps you care for a real shelter pet, simply by caring for a shelter pet. Furreal.
(Note: While my client decided to press pause on this game for the time being, I wanted to show it to reflect the deeper thinking we bring to our conceptual work.)
Role: Concept, Copy
Loving your Furrealizie is rewarding
Earn coins to feed your Furrealzie when you show them love — all while learning how to be a responsible pet parent.
Take them on real outdoor walks
Groom them
Pet them
Play with them
Scoop their poop
When you earn enough to buy a bag of food for your Furrealzie, Hill’s will send a bowl to their IRL shelter.
Gamifying the Adoption Experience
My partner and I developed a game concept that would create a direct link between the user and shelters. Simply by adopting a virtual pet (or as we call them, a Furrealzie), you can help an actual shelter pet IRL.
Adopt a virtual Furrealzie based on real-life available shelter pets near you
Learn tips and tricks to be a responsible pet parent
Share the love — and responsibility — when you link your Furrealzie with friends and family for shared play!
Love on them, walk them, play with them, deck them out in cool gear and FEED them
Best of all, all in-app purchases support your Furrealzie’s REAL LIFE shelter
