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Hill’s Shelter Campaign

Hill’s does more to support pet shelters than almost any other brand, but they rarely get attention for it. So the challenge was to show not only that Hill’s donate food — but that the science behind their food actually helps make these shelter pets healthier, happier and more adoptable.

Role: Concept, Copy

Director: Cameron Dutra + Florence
Photographer: Crispin Cannon

:06 Second Social

We developed short messages to quickly convey that every time you purchase Hill’s, you help feed a shelter pet — so they can be healthy, happy & more adoptable.

We brought our campaign to life in more ways than just broadcast and digital — we also developed a range of materials including print ads, in-shelter displays, posters, and more.

Print

Campaign Photography Library

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