50% deeper hydration.
Let that sink in.
It’s one of their all-time most popular products for a reason — PCA SKIN Hyaluronic Acid Boosting Serum stands out from the rest with clinical claims that prove their hydration science reaches deeper beneath the surface.
Role: Concept, Copy, Production Management
Photographer: Alana Slutsky
Copywriter/Creative Director: Kevin Wright
Art Director/Creative Director: Ellen Yoon
PCA SKIN
Hyaluronic Acid Boosting Serum
50% deeper hydration.
Let that sink in.
Miscellaneous Campaign Pieces
PCA SKIN Hyaluronic Acid Boosting Serum amplifies your skin’s hyaluronic acid levels by 50% within 24 hours — for sustained hydration, deep beneath the surface.
Campaign Photography
Hero Visual
Model + Product
Alt Hero
Application
Swatching
Science / MOA
Model Post-Application
Regimen