Deeper hydration.
Luminous glow.
PCA SKIN
HydraBright Launch
When PCA SKIN developed their first ever brightening moisturizer, the challenge was clear: bring to life the key claims with stunning visuals and copy that spoke to the deep power of the science.
And what better mechanism than bioluminescence? Characterized by its dark waters and brilliant blue sparkle, this naturally occurring phenomenon became a perfect metaphor for the hydration + illumination offered by HydraBright.
Role: Concept, Copy, Production Management
Director/Photographer: Keate
Copywriter/Creative Director: Kevin Wright
Art Director: Jesse Cunningham
:15s Video
Deeper hydration.
Luminous glow.
Miscellaneous Campaign Pieces
PCA SKIN HydraBright brings a brighter you to the surface — clinically proven to instantly improve hydration and brighten dry, lackluster skin in 21 days or less.
Medical Sales Aid
Although the primary audience is consumers, no PCA SKIN project is complete without professional-focused pieces that dive deeper into the science and further illuminate their expertise in the category.
