Prescription Diet Cancer
Care Product Lauch
A cancer diagnosis shouldn’t be the end of your pet’s story. Because when you keep them full, you can keep them fighting. Fighting for more time, more special moments, more chances for connection, and more “firsts” — all life’s adventures that still await when you feel your best.
Not just more life. More living.
Role: Concept, Copy, Production Management
Director: Cameron Dutra + Florence
Photographer: Crispin Cannon
Hand Lettering Artist: Casey Ligon
Illustrator: Trey Conrad
Full bowl. Full belly. Full life.
Campaign Photography Library
Although cancer is an inherently sad territory, we were able to show the special moments that still await for pets with cancer — especially when you feed a food that keeps them fighting. The trick? Telling the story through a child’s eyes to show optimism and hope for the future.
Choose Your Own Adventure Tote
And because life with pets is always an adventure, we created fun illustrations of our hero pets on fantastical adventures for various materials, including giveaways like tote bags. These reversible bags offered several scenarios so people could literally choose their own adventure as they journey through life.
