Science Did That.
Prescription Diet Remix
For pets with unique (and often times challenging) health conditions, Hill’s Prescription Diet isn’t just life-changing — it can be life-saving. Hill’s team of veterinary scientists is constantly pushing the limits of innovation to create pet food that helps sick pets feel their best. But how do you take a category that can be sad, and make it joyful, fun and relatable? By finding the swagger in the setback, with pets living their best life despite a life-altering diagnosis.
Role: Concept, Copy, Production Management
Director: Cameron Dutra + Florence
Photographer: Crispin Cannon
:06 Second Social
This is advertising, isn’t it? Cutdowns are the name of the game. Our mission: to distill the concept down to a few powerful reasons to believe in Prescription Diet’s ability to help sick pets feel better again. All in the joyful, celebratory tone of the campaign — with content that feels totally organic to social spaces.
Consumer print ads meant to convey a simple message: Hill’s science helps sick pets feel better again.
In-clinic posters to bring a little Science Did That spirit to vets’ offices across the globe.
